One of the most popular types of blogs right now are food blogs, which together receive literally millions of visitors each week. While this obviously means you’ll have a large market to appeal to should you decide to start a food blog, it also means you’re entering a crowded field.
This is why you must optimize your blog as much as possible so it stands a greater chance of being noticed. Here are seven easy tips for how you can do so:
- Include Original Recipes
People love learning about new recipes, so even if you don’t want recipes to be the focus of your food blog, you should still include at least a few of them. If you conduct a quick perusal of popular food blogs, you’ll find that most of them have original recipes in them.
- Write Posts That Reflect The Seasons
It doesn’t make much sense to talk about recipes meant for winter in the summertime, does it? People will be searching for food tips and recipes that reflect the current season. Start writing winter recipes and tips in the late fall right before winter begins, ones for the summer in late spring, and so on.
- Have Keyword Rich Content
This is a standard tip that goes for practically any kind of blog because without popular keywords in your content, it will be very difficult for your blog to rank highly on search engines. You should be conducting keyword research regularly and including the most popular ones in all the content you produce.
- Analyze The SEO Strength Of Your Blog
Something that many blog owners don’t think about doing is using an SEO analytics service to evaluate their SEO efforts see where they could be making improvements. Such a service will be immensely beneficial to you, because for all you know you could be running a mediocre SEO campaign when you think you’re running a flawless one.
- Include An Image With Every Post
Your blog will always be more visually appealing if you include a large, high quality image with every post. People don’t just want to read about the food you’re talking about, they want to see it too.
- Establish Yourself As An Authority
People will become loyal to bloggers they trust, and they’ll always trust a blogger who they feel is an authority in their subject. In your ‘about me’ page for example, talk about your experiences with making food and use social media to promote yourself as a personality in the food blogging world. Keep in mind you don’t have to have a professional background to be an authority figure, as there are plenty of popular food blogs that are run by stay-at-home moms or those who just cook for fun.
- Create Shareable Content
When people find a recipe or food ideas they like, they’ll quickly want to share it with those they know. Not only will you want your content to be written in an easy-to-read way so people can quickly read it on their mobile devices, you’ll also want to include sharing buttons at the beginning or end of each individual post.
Above all, running a food blog should be fun. While you must make sure that you use each of these tips in order to fully optimize your blog, don’t forget about the reason you started it in the first place.